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Glossary · Design

Infographic

Definition

A visual representation of data or processes — map, flow, timeline, comparison — that replaces the table or list with something understood at a glance.

In practice

Geographic data becomes a map; a process becomes a flow with arrows landing on the drawing, not the text. One infographic per page, not three.

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Editorial design & presentations

Sustainability report, guide, institutional book, sales deck. PDF, print and web.

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