- Home
- Insights
Insights
What we learn by doing.
Practical articles on branding, rebranding, Instagram, paid media, SEO, websites, editorial design and marketplaces — what we learn by doing.
What is branding — and why your company needs it before advertising
Branding is not a logo. It's the reason someone chooses you — and remembers.
Rebranding: 7 signs it's time (and 3 signs it isn't)
The company changed and the brand didn't. Or the people inside got tired of it. Only one of those is a reason.
Brand book: what brand guidelines must include to actually get used
Brand guidelines nobody opens are an expensive PDF. These are the chapters that get it consulted.
Naming: how to choose a company or product name (without regrets)
A good name survives the Google search, the phone pronunciation and the trademark filing.
Brand positioning: how to define yours in one sentence
For [audience], [brand] is the [category] that [difference], because [proof]. Fill in and test.
7 brand mistakes small companies make (and how to fix them without redoing everything)
Most brand problems don't need a rebrand. They need rules.
Brand colors: how to choose your company's palette (without defaulting to everyone's blue)
One proprietary color, two support colors and a proportion rule. That's what gets a brand recognized before the name is read.
Brand typography: how to choose your company's fonts
Two fonts, one hierarchy, one license. And a fallback for whoever doesn't have the original.
Instagram for business: what to post to sell (without becoming a flyer)
Five pillars, one ratio and one destination: WhatsApp. That's how a profile becomes a sales channel.
Content marketing: how to write content that sells (for people and for Google)
Content that sells answers a question the customer already asked — and ends by stating the next step.
Reels for brands: how to make short videos that don't look like ads
Hook, context, delivery, next step. 20 seconds. Shot with a phone in your operation.
Meta Ads for small businesses: how to advertise on Instagram with a small budget
Before raising the budget: right objective, pixel installed, one good creative and a page that converts.
A landing page that converts: the anatomy in 9 blocks
No menu, one promise, one proof, one button. Repeated three times. That's it.
Google Ads or Meta Ads: where to invest first?
Google catches people already searching. Meta creates the search. The answer depends on where your customer is when they decide.
SEO for businesses: how to show up on Google without paying per click
Three fronts: the site must load and be understood, answer what people search, and be cited by others. In that order.
International SEO: how to get found in other countries (and another language)
Translating the site isn't international SEO. Researching what they search there, with its own URL and hreflang, is.
Keyword research: how to choose the right terms for your website
It's not the term with the most volume. It's the term your customer types when they're ready to talk to you.
Corporate website: the 7 pages every company needs (and what to write on each)
Home sells, services explain, work proves, about humanizes, contact closes. Each page with one job.
Sustainability report: how to design one the board actually reads to the end
Organize by outcome, not by org chart. One hero number per page. Real photos, not stock.
Sales deck: how to build one that sells without you in the room
The deck will be forwarded to the decision-maker — and you won't be there. It has to speak on its own.
Packaging design that sells: the 3 seconds on the shelf
From a meter away: what it is and whose. In hand: why this one. In e-commerce: the box is the first touch.
How to sell more on Mercado Livre: what the algorithm rewards (and what it punishes)
Reputation, conversion and shipping define ranking. Ads buys time. Margin is what's left — and what matters.
Marketing plan for small businesses: the one-page model
Seven blocks on one page. If it doesn't fit, it's too complicated to execute.
How to enter the Brazilian market: a marketing guide for foreign brands
Brazil sells in Portuguese, over WhatsApp, in installments. Ignore one of the three and you arrive but don't stay.
WhatsApp sales funnel: from Instagram to closing without losing leads along the way
Leads arrive hot on WhatsApp and cool down in 10 minutes. The funnel exists to reply before that.
Let's talk
Ready to amplify your brand?
Tell us what you need. Within one business day you'll get a direction — and, if it makes sense, a proposal.