Design · Packaging & labels
Packaging and label design: the brand on the shelf and in the box that arrives at home
On the shelf, packaging has three seconds. In e-commerce, the box is the first physical touch with the brand. In both cases it needs to be designed, not just printed.
We design packaging, labels and boxes that sell at the point of sale and in the unboxing: concept aligned with the brand, information hierarchy (what's read from a meter away and what's read in hand), final artwork with legal requirements and the technical specification for the supplier — die-cut, paper, finishing, special colors.
Our background in retail and category management matters here: we think of packaging in the shelf context, next to the competitor, and in the e-commerce context, where the custom box becomes content. We work with Play Embalagens, a corrugated box manufacturer, and we know the factory floor of whoever will produce it.
Who it's for
- Food, beverage, cosmetics and home brands
- Online stores that want a memorable unboxing
- Manufacturers that need to standardize the line
- New products going to retail
What we deliver
Packaging & labels
Concept
Visual direction aligned with brand and category.
Hierarchy and label
Front, back, mandatory information and barcode.
Final artwork
Closed file with die-cut, bleed, colors and proofs.
Mockups
Realistic visualization before production.
Specification
Paper, finishing, special colors and supplier brief.
Full line
System for flavor, size and edition variations.
How it works
Five stages. Approval at each one.
Nothing moves forward without your sign-off. That's how projects end without surprises or rework.
Brief
Product, category, channel and supplier.
Concept
Visual routes and choice.
Artwork
Label and structure with legal information.
Proof
Mockup and color proof.
Production
Final file and follow-up.
Frequently asked questions
Packaging & labels
Do you develop the box structure?
We work from the supplier's die-cut or develop it with them. For corrugated boxes we have a direct manufacturer partnership.
Do you handle mandatory information?
We organize legally required information (regulatory, nutrition tables) in the artwork. Responsibility for technical content stays with the manufacturer.
Do you do just the label?
Yes. Label, tag or sleeve, with the same attention to the shelf.
How long does it take?
From 2 weeks for a label to 6 for a full line.
Keep reading
What we learn by doing.
Packaging design that sells: the 3 seconds on the shelf
From a meter away: what it is and whose. In hand: why this one. In e-commerce: the box is the first touch.
What is branding — and why your company needs it before advertising
Branding is not a logo. It's the reason someone chooses you — and remembers.
Let's talk
Let's talk about packaging & labels?
Tell us what you need. Within one business day you'll get a direction — and, if it makes sense, a proposal.