Definition
The place where the purchase happens: the store, the shelf, the counter. In trade marketing, it's where the brand competes for the shopper's final decision.
In practice
POS materials (displays, shelf strips, wobblers) work when they say one thing only and sit at eye level.
Amplifik service related to this term
Consulting & planning
Diagnosis, annual plan, funnel, trade marketing and POS. Marketing direction as a service.
Related terms
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