Definition
Marketing aimed at the sales channel — distributors, retailers, point of sale — to ensure the product is available, visible and well presented where the shopper decides.
In practice
POS execution, shelf materials, merchandiser training and category management. It's where strategy meets the shelf.
Amplifik service related to this term
Consulting & planning
Diagnosis, annual plan, funnel, trade marketing and POS. Marketing direction as a service.
Related terms
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