Strategy · Consulting & planning
Marketing consulting and planning: the plan that fits your team and your budget
Not every company needs a marketing director. Every company needs direction. We come in as the marketing that plans, prioritizes and follows through — with people who also execute.
Amplifik's marketing consulting is for companies that have product and sales but no plan: diagnosis of what exists (brand, channels, funnel, numbers), planning with priorities and calendar, and monthly follow-up with whoever will execute — your team or ours.
We bring retail and category-management experience from large companies to businesses of every size: trade marketing and POS execution, sales funnel from Instagram to WhatsApp, and entering the Brazilian market for foreign brands — language, channels, pricing and culture. In Portuguese and English.
Who it's for
- Companies without a structured marketing area
- Owners doing marketing themselves
- Foreign brands entering Brazil
- Manufacturers and distributors with POS challenges
What we deliver
Consulting & planning
Diagnosis
Brand, channels, funnel, competition and current numbers.
Marketing plan
Objectives, priorities, calendar and quarterly budget.
Sales funnel
From attraction to closing, with channels and metrics per stage.
Trade marketing and POS
Execution, materials, category management and shopper.
Entering Brazil
Brand, language, channel and pricing adaptation for the Brazilian market.
Follow-up
Monthly meeting, KPI dashboard and adjustments.
How it works
Five stages. Approval at each one.
Nothing moves forward without your sign-off. That's how projects end without surprises or rework.
Diagnosis
Two weeks of reading and interviews.
Plan
Document with priorities and calendar.
Execution
With your team or ours.
Follow-up
Monthly, with KPIs.
Review
Quarterly, with course corrections.
Frequently asked questions
Consulting & planning
Consulting or execution?
Both. Consulting defines the plan; execution can be your team's, ours or shared. What we don't do is hand over a plan and disappear.
What's the format?
Diagnosis + plan (fixed project) and monthly follow-up (recurring). You can hire only the first.
Do you serve foreign brands entering Brazil?
Yes. It's one of our focuses: brand and language adaptation, channel selection, pricing and local partners.
Does it have to be in person?
No. We work remotely, with meetings in Portuguese or English. POS and factory visits are arranged when they make a difference.
Keep reading
What we learn by doing.
Marketing plan for small businesses: the one-page model
Seven blocks on one page. If it doesn't fit, it's too complicated to execute.
How to enter the Brazilian market: a marketing guide for foreign brands
Brazil sells in Portuguese, over WhatsApp, in installments. Ignore one of the three and you arrive but don't stay.
WhatsApp sales funnel: from Instagram to closing without losing leads along the way
Leads arrive hot on WhatsApp and cool down in 10 minutes. The funnel exists to reply before that.
Let's talk
Let's talk about consulting & planning?
Tell us what you need. Within one business day you'll get a direction — and, if it makes sense, a proposal.