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Glossary · Strategy
KPI (key performance indicator)
Definition
The metric showing whether the objective is being met. Unlike data, a KPI is chosen, has a target and is reviewed on a fixed date.
In practice
Three KPIs, one per funnel stage: visits or reach, contacts, sales. Reviewed on the same day every month. More than that becomes a report nobody reads.
Amplifik service related to this term
Consulting & planning
Diagnosis, annual plan, funnel, trade marketing and POS. Marketing direction as a service.
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