Definition
The document defining objective, audience, positioning, channels, calendar, budget and KPIs for a period. For a small business, it fits on one page.
In practice
Seven blocks, one page, 90 days without changing strategy. Changing every week is the most common mistake.
Amplifik service related to this term
Consulting & planning
Diagnosis, annual plan, funnel, trade marketing and POS. Marketing direction as a service.
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