Definition
The group of people or companies the brand wants to reach, defined by objective traits: industry, size, role, region, purchase moment.
In practice
"Companies" is not an audience. "Carriers with their own fleet of 20+ vehicles" is. The more specific, the cheaper the media.
Amplifik service related to this term
Brand strategy & naming
Positioning, value proposition, brand platform and name — the map before the drawing.
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