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Glossary
Marketing & branding glossary
The terms that come up in our meetings, explained in one sentence and one example. A to Z.
A
B
- Backlink
- Bleed
- Brand archetypes
- Brand architecture
- Brand book (brand guidelines)
- Brand equity
- Brand platform
- Brand positioning
- Brand typography
- Branding
C
- Category management
- Clear space
- Color palette
- Contrast (color accessibility)
- Contribution margin
- Conversion rate
- Copywriting
- Core Web Vitals
- Corporate website
- CPA (cost per acquisition)
- CPL (cost per lead)
- CTA (call to action)
D
E
G
H
I
K
L
M
N
P
- Packaging design
- Paid media (paid traffic)
- Persona
- Pixel (Meta Pixel / conversion tag)
- POS (point of sale)
- Product Ads (Mercado Ads)
R
- Reach
- Rebranding
- Reels
- Remarketing (retargeting)
- Reputation (Mercado Livre thermometer)
- Responsive design (mobile-first)
- ROAS (return on ad spend)
S
T
U
V
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