Definition
Optimization for searches with geographic intent ("near me", city or neighborhood name): Google Business profile, pages per region, address and reviews.
In practice
A box manufacturer gained thousands of pages per city and neighborhood. For a local business, it's the SEO with the least competition.
SEO & content
Keywords, technical SEO, content and international SEO. Traffic that doesn't stop when the budget does.
Related terms
Keep reading
What we learn by doing.
SEO for businesses: how to show up on Google without paying per click
Three fronts: the site must load and be understood, answer what people search, and be cited by others. In that order.
How to enter the Brazilian market: a marketing guide for foreign brands
Brazil sells in Portuguese, over WhatsApp, in installments. Ignore one of the three and you arrive but don't stay.
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