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Glossary · Performance
SEO (search engine optimization)
Definition
The set of technical, content and authority practices that get a website understood and recommended by Google for the right searches, without paying per click.
In practice
Three fronts, in this order: the site loads and is understood (technical), answers what people search (content), is cited by others (authority).
SEO & content
Keywords, technical SEO, content and international SEO. Traffic that doesn't stop when the budget does.
Related terms
Keep reading
What we learn by doing.
SEO for businesses: how to show up on Google without paying per click
Three fronts: the site must load and be understood, answer what people search, and be cited by others. In that order.
International SEO: how to get found in other countries (and another language)
Translating the site isn't international SEO. Researching what they search there, with its own URL and hreflang, is.
Keyword research: how to choose the right terms for your website
It's not the term with the most volume. It's the term your customer types when they're ready to talk to you.
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