Definition
An attribute that tells Google which versions of a page exist in other languages or countries, so it shows the right one to each user.
In practice
Each language with its own URL, hreflang in both directions and an x-default. This site does exactly that between Portuguese and English.
SEO & content
Keywords, technical SEO, content and international SEO. Traffic that doesn't stop when the budget does.
Related terms
Keep reading
What we learn by doing.
International SEO: how to get found in other countries (and another language)
Translating the site isn't international SEO. Researching what they search there, with its own URL and hreflang, is.
How to enter the Brazilian market: a marketing guide for foreign brands
Brazil sells in Portuguese, over WhatsApp, in installments. Ignore one of the three and you arrive but don't stay.
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