Definition
What the person wants when typing a term: to understand (informational), compare (commercial), hire (transactional) or reach a brand (navigational).
In practice
"What is branding" becomes an article. "Branding agency São Paulo" becomes a service page. Getting intent wrong means writing the right piece for the wrong search.
SEO & content
Keywords, technical SEO, content and international SEO. Traffic that doesn't stop when the budget does.
Related terms
Keep reading
What we learn by doing.
Content marketing: how to write content that sells (for people and for Google)
Content that sells answers a question the customer already asked — and ends by stating the next step.
Google Ads or Meta Ads: where to invest first?
Google catches people already searching. Meta creates the search. The answer depends on where your customer is when they decide.
SEO for businesses: how to show up on Google without paying per click
Three fronts: the site must load and be understood, answer what people search, and be cited by others. In that order.
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