Definition
The term a person types into a search engine. In SEO, each page is built to answer one main term and its secondary ones.
In practice
One page per intent. Two pages for the same term compete with each other; one page for five terms ranks for none.
SEO & content
Keywords, technical SEO, content and international SEO. Traffic that doesn't stop when the budget does.
Related terms
Keep reading
What we learn by doing.
Content marketing: how to write content that sells (for people and for Google)
Content that sells answers a question the customer already asked — and ends by stating the next step.
SEO for businesses: how to show up on Google without paying per click
Three fronts: the site must load and be understood, answer what people search, and be cited by others. In that order.
International SEO: how to get found in other countries (and another language)
Translating the site isn't international SEO. Researching what they search there, with its own URL and hreflang, is.
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