Paid media (paid traffic): what it is

Definition

Visits and contacts bought through ads — Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads — with cost per click, per lead or per sale.

In practice

Before the first dollar: right objective, pixel installed, one good creative and a page that converts. A small budget doesn't forgive setup mistakes.

Amplifik service related to this term

Meta, Google and LinkedIn Ads with creative, landing page and tracking in the same package.

Keep reading

What we learn by doing.

Before raising the budget: right objective, pixel installed, one good creative and a page that converts.

Google catches people already searching. Meta creates the search. The answer depends on where your customer is when they decide.

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Tell us what you need. Within one business day you'll get a direction — and, if it makes sense, a proposal.