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Glossary · Performance
Remarketing (retargeting)
Definition
Ads shown to people who already interacted with the brand — visited the site, watched a video, added to cart — and didn't convert.
In practice
It's the cheapest click there is. Set up a campaign just for remarketing, with a creative that answers an objection, not one that introduces the brand again.
Paid media
Meta, Google and LinkedIn Ads with creative, landing page and tracking in the same package.
Related terms
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