Definition
An audience created by the ad platform from a seed list (customers, visitors, buyers), made of people with a similar profile.
In practice
The better the seed list (buyers > visitors > followers), the better the lookalike. Start at 1% and widen.
Amplifik service related to this term
Paid media
Meta, Google and LinkedIn Ads with creative, landing page and tracking in the same package.
Related terms
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