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  3. Pixel (Meta Pixel / conversion tag)

Glossary · Performance

Pixel (Meta Pixel / conversion tag)

Definition

Code installed on a website that tells the ad platform what the visitor did — viewed a page, submitted a form, purchased — to measure and optimize campaigns.

In practice

Install via Google Tag Manager, set up the conversion event (a WhatsApp click counts) and test before advertising. Without a pixel, the platform optimizes blind.

Amplifik service related to this term

Paid media

Meta, Google and LinkedIn Ads with creative, landing page and tracking in the same package.

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Related terms

Remarketing (retargeting)Lookalike audiencePaid media (paid traffic)

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