Definition
The customer's path from discovery to closing, divided into stages (attraction, interest, decision, purchase) with a channel and a metric for each.
In practice
In Brazil, the funnel ends on WhatsApp. Measure your response time before increasing ad spend.
Consulting & planning
Diagnosis, annual plan, funnel, trade marketing and POS. Marketing direction as a service.
Related terms
Keep reading
What we learn by doing.
Content marketing: how to write content that sells (for people and for Google)
Content that sells answers a question the customer already asked — and ends by stating the next step.
Google Ads or Meta Ads: where to invest first?
Google catches people already searching. Meta creates the search. The answer depends on where your customer is when they decide.
Marketing plan for small businesses: the one-page model
Seven blocks on one page. If it doesn't fit, it's too complicated to execute.
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