Definition
The percentage of visitors who take the desired action — contact, sign-up, purchase. Converting visits divided by total visits.
In practice
Before buying more traffic, improve conversion: doubling from 1% to 2% is worth the same as doubling the budget, without spending more.
Amplifik service related to this term
Websites & landing pages
Institutional site, landing page and store. Fast, on-brand and Google-ready.
Related terms
Keep reading
What we learn by doing.
13
A landing page that converts: the anatomy in 9 blocks
No menu, one promise, one proof, one button. Repeated three times. That's it.
25
WhatsApp sales funnel: from Instagram to closing without losing leads along the way
Leads arrive hot on WhatsApp and cool down in 10 minutes. The funnel exists to reply before that.
Let's talk
Ready to amplify your brand?
Tell us what you need. Within one business day you'll get a direction — and, if it makes sense, a proposal.