Definition
A page with a single conversion objective, where the ad or link leads. No menu, one promise, one proof and one button repeated.
In practice
A mobile-first landing page without a menu fixed the 93% bounce rate of a product page receiving Instagram ads. The home is not a landing page.
Amplifik service related to this term
Websites & landing pages
Institutional site, landing page and store. Fast, on-brand and Google-ready.
Related terms
Keep reading
What we learn by doing.
12
Meta Ads for small businesses: how to advertise on Instagram with a small budget
Before raising the budget: right objective, pixel installed, one good creative and a page that converts.
13
A landing page that converts: the anatomy in 9 blocks
No menu, one promise, one proof, one button. Repeated three times. That's it.
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