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Glossary · Brand
Logotype, symbol and lockup
Definition
The logotype is the name as designed type; the symbol is the graphic mark; the lockup is the fixed combination of both — horizontal, vertical, reduced.
In practice
A good symbol works at 16 pixels (favicon) before it works on a billboard. Test small first.
Amplifik service related to this term
Visual identity & brand book
Logo, palette, typography, graphics and the manual that gets your team and suppliers using it right.
Related terms
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