Definition
The minimum empty space around the logo, defined in proportion to the logo itself, where no other element may enter.
In practice
Common rule: the height of one letter of the logotype on every side. Goes in the brand book with the minimum size in millimeters and pixels.
Amplifik service related to this term
Visual identity & brand book
Logo, palette, typography, graphics and the manual that gets your team and suppliers using it right.
Related terms
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