Brand book (brand guidelines): what it is

Definition

The document that gathers the rules for using a brand: logo versions, clear space, colors, typography, graphics, photography, tone of voice and applications. For the team and for vendors.

In practice

A 25-page brand book with right and wrong examples gets used more than an 80-page one. Deliver as PDF and web version, with source files.

Amplifik service related to this term

Visual identity & brand book

Logo, palette, typography, graphics and the manual that gets your team and suppliers using it right.

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What we learn by doing.

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