Definition
A product's printed or adhesive label, with brand, name, variant, benefit and legally required information (ingredients, batch, expiry, barcode).
In practice
Hierarchy: brand > name > variant > benefit > mandatory info. A font readable from a meter away. A misplaced mandatory band costs a recall.
Amplifik service related to this term
Packaging & labels
Label, box, bag, unboxing. Concept, final artwork and specification with the supplier.
Related terms
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