Definition
The design of a package's form, structure and visual communication — what it says from a meter away, in hand and in the unboxing — with final artwork and supplier specification.
In practice
On the shelf, three seconds: what it is and whose it is. One differentiator on the front. Test the mockup next to competitors before producing.
Amplifik service related to this term
Packaging & labels
Label, box, bag, unboxing. Concept, final artwork and specification with the supplier.
Related terms
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