Definition
The moment of opening an online order's package — the first physical contact with the brand in e-commerce. Box, protection, message and presentation order are designed.
In practice
A custom box with a message inside becomes a photo on the customer's Instagram. It's free media paid for by the packaging cost.
Amplifik service related to this term
Packaging & labels
Label, box, bag, unboxing. Concept, final artwork and specification with the supplier.
Related terms
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