Definition
Interactions with a piece of content — likes, comments, shares, saves — relative to reach. Measures interest, not sales.
In practice
Saves and shares are worth more than likes. And none is worth more than the WhatsApp message that arrived because of the post.
Amplifik service related to this term
Social media & Instagram
Planning, design, copy, reels and reporting. Instagram, LinkedIn and TikTok with your brand's face.
Related terms
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