Definition
Short vertical Instagram videos, also distributed to people who don't follow the account. The platform's highest organic-reach format.
In practice
Hook in 2 seconds, text on screen, a cut every 3 seconds, one next step at the end. No need to dance; you need a hook.
Amplifik service related to this term
Social media & Instagram
Planning, design, copy, reels and reporting. Instagram, LinkedIn and TikTok with your brand's face.
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