Definition
The number of distinct people who saw a piece of content. Different from impressions, which count every display, even repeated to the same person.
In practice
Reels reach non-followers; carousels and stories reach existing followers. Look at non-follower reach to know if you're growing.
Amplifik service related to this term
Social media & Instagram
Planning, design, copy, reels and reporting. Instagram, LinkedIn and TikTok with your brand's face.
Related terms
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