Definition
A platform where multiple sellers offer products on the same site — Mercado Livre, Amazon, Shopee, Magalu — with its own rules for ranking, reputation and fees.
In practice
In Brazil, Mercado Livre is the front door for physical products. Reputation defines ranking; Product Ads buys time.
Marketplaces
Mercado Livre, Amazon and Shopee: listings, ads, pricing, reputation and monthly results dashboard.
Related terms
Keep reading
What we learn by doing.
How to sell more on Mercado Livre: what the algorithm rewards (and what it punishes)
Reputation, conversion and shipping define ranking. Ads buys time. Margin is what's left — and what matters.
How to enter the Brazilian market: a marketing guide for foreign brands
Brazil sells in Portuguese, over WhatsApp, in installments. Ignore one of the three and you arrive but don't stay.
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