Definition
The average value of each sale: revenue divided by number of orders. Rises with bundles, free shipping above a threshold and complementary products.
In practice
Raising average order value by 15% costs less than raising the number of customers by 15%. Start with bundles.
Amplifik service related to this term
Marketplaces
Mercado Livre, Amazon and Shopee: listings, ads, pricing, reputation and monthly results dashboard.
Related terms
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