Product Ads (Mercado Ads)

Definition

Paid ads within Mercado Livre that place products in featured positions in search results, at a cost per click.

In practice

Works on listings that already convert. On a weak listing it burns money. Target: ad cost per sale below contribution margin.

Amplifik service related to this term

Mercado Livre, Amazon and Shopee: listings, ads, pricing, reputation and monthly results dashboard.

Keep reading

What we learn by doing.

Reputation, conversion and shipping define ranking. Ads buys time. Margin is what's left — and what matters.

Let's talk

Tell us what you need. Within one business day you'll get a direction — and, if it makes sense, a proposal.

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