Definition
Writing with an action goal: headlines, captions, ads, pages and emails that lead a person to click, reply or buy.
In practice
Short sentences, present tense, benefit before feature, and one single ask at the end. Cut 20% after writing.
Amplifik service related to this term
Social media & Instagram
Planning, design, copy, reels and reporting. Instagram, LinkedIn and TikTok with your brand's face.
Related terms
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