Definition
The way a brand speaks: personality, vocabulary, rhythm and what it never says. It should be the same on Instagram, in email and at the counter.
In practice
Define three adjectives and five right/wrong sentence pairs. That's enough so whoever posts doesn't change the voice every week.
Amplifik service related to this term
Branding
Strategy, positioning, symbol, voice and brand book. The whole brand, from scratch.
Related terms
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