Definition
A supporting visual element derived from the brand's symbol or concept — lines, patterns, shapes, textures — that extends identity beyond the logo.
In practice
The tire tread became a graphic element for NILCAP; the sound wave in the symbol becomes the breathing bars on this site. Graphic elements come from the brand, not from a pack.
Amplifik service related to this term
Visual identity & brand book
Logo, palette, typography, graphics and the manual that gets your team and suppliers using it right.
Related terms
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