Definition
Repositioning and redesign of an existing brand, from a visual refresh to a complete change of name and identity, with a transition plan.
In practice
Rebranding without a transition is like changing your phone number without telling anyone. Plan the order of touchpoint changes and tell customers and staff.
Amplifik service related to this term
Rebranding
Diagnosis, repositioning and new identity — with a transition plan so no customer gets lost along the way.
Related terms
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