Definition
How a person feels using a website, app or service: whether they find what they're looking for, understand what to read and can do what they came to do without effort.
In practice
Good UX is invisible. Ask an outsider to find the price or WhatsApp in 10 seconds. If they couldn't, the problem is yours, not theirs.
Amplifik service related to this term
Websites & landing pages
Institutional site, landing page and store. Fast, on-brand and Google-ready.
Related terms
Let's talk
Ready to amplify your brand?
Tell us what you need. Within one business day you'll get a direction — and, if it makes sense, a proposal.