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Glossary · Digital

Corporate website

Definition

A company's main website: presents what it does, for whom, proves with cases, humanizes with the about page and converts with contact. The SEO foundation.

In practice

Seven minimum pages: home, one per service, work, about, contact, insights and privacy. Each with one job.

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Websites & landing pages

Institutional site, landing page and store. Fast, on-brand and Google-ready.

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