A corporate website has one job: make whoever arrives understand what you do, believe you do it well and get in touch. These are the pages that do that — and what each needs to say.
1. Home
In 5 seconds: what you do, for whom, and the contact button. Then: services summarized, proof (logos, work, real numbers), how it works and the CTA again. The home is a summary of the site, not a speech.
2. One page per service
Not a "Services" page with a list. One page for each service, with who it's for, what it delivers, how it works, FAQ and CTA. That's what ranks on Google and what the salesperson sends on WhatsApp.
3. Work
Real projects, with what was actually delivered. Challenge, what was done, outcome. No made-up numbers — the client notices. If you don't have cases yet, show process and real material.
4. About
Who's behind it, why it exists, how it works. Real photo, real name. It's the page people open before deciding whether to trust you.
5. Contact
WhatsApp prominent, short form, business hours, city. If you serve another country, say the language.
6. Blog or insights
Articles answering customer questions. It's what makes the site grow in search month after month — and what feeds Instagram with topics.
7. Privacy policy
Mandatory (LGPD / GDPR). Short and honest: what you collect, why, and how people ask for deletion.
What no page can lack
Unique title, meta description, fast mobile loading, a contact button visible without scrolling, and a clear path to the next page. If the site is bilingual, every page in every language with its own URL.
Need this in your company?
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