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Glossary · Performance

Google Search Console

Definition

Google's free tool showing how the site appears in search: clicks, impressions, position per term, indexed pages and errors.

In practice

Submit the sitemap on day one. Every month, look at terms with many impressions and few clicks: those are titles to improve.

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SEO & content

Keywords, technical SEO, content and international SEO. Traffic that doesn't stop when the budget does.

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